Wordswag so popular Archives

Wordswag so popular Archives

wordswag so popular Archives

wordswag so popular Archives

Creativity Matters Podcast (CMP)

In the last few months, many (not all) of the images I have posted on Instagram or here on the blog have carried a typography program watermark. Of course, it’s an obvious sign that I haven’t paid for the app Embarrassing? A bit. It makes me cringe (a bit) to leave those marketing tags (program names). 

But there are a number of typography apps. I would really like to settle on the end-all typography app that really fits my need. So I have been diligently experimenting and exploring a range of apps in this image creation space.

When I first realized that I could easily and quickly make show announcement images using typography apps on my phone rather than creating the show images on my computer in Photoshop, I ran into two big and popular apps in this space: Typorama and Wordswag.

I immediately installed Typorama. Wordswag was the one (at first) that I most wanted to try, but Wordswag doesn’t have a free to use version. I read countless articles about these two apps, looked at comparisons, watched videos, and scoured examples at Instagram. 

Ultimately, although I really wanted to try Wordswag, I couldn’t tell enough about what makes it different to warrant paying for it outright. (As I discovered in trying all these apps, little features really make a huge difference in these apps. This is definitely not a situation where all apps are created equal, so trying before you buy is really helpful to find the right mix of features and control.)

So, I kept exploring.

Typorama Comes Close

I like Typorama. Initially, I thought it might really be the best of the choices. It was definitely better than many of the apps I tried when I first started poking around to see what was available. On the surface, many of these apps claim to offer the same features. They do all, in general, offer the ability to add text on top of an image. But the similarities are typically skin deep. I found major difference in how apps worked and what level of control was available.

Typorama has some font faces that I really like, and I like the mix of layouts it offers when you continue to click the same face. (It can be hard to get back to the one you want, but I prefer this see-it-immediately system to scrolling through a list of fonts.) What I don’t like is the inability to add a second/separate section of text without closing and reopening the image. (Doing that works around the problem, but then the first bit of text is no longer editable. Anyone really working with these images and attuned to layout and composition is going to want more control and the ability to edit “any” of the layers, not just a single open layer.)

After using Typorama for a bit, I started really digging in. About the same time, I finally caved and bought an on-sale replacement for my phone. (After months of trying to keep my falling-apart iPhone 5 together with duct tape, even the duct tape wasn’t holding anymore. The seam of the screen continued to split open all the way around, and the glow from the inside of my phone was both frightening and disconcerting. Plus, the phone was super hot always.) I couldn’t afford the phone (with its drop-dead awesome portrait mode camera) I really wanted. But getting a new-to-me phone (a 5SE) did give me more storage space than I had before. (In the past, I was constantly having to delete photos and apps.) More space gave me the luxury of installing a few more apps at the same time.

With a new phone in hand, I approached the typography challenge with new zest.

Still Looking

I still haven’t found the “perfect” app for me. Today, I am using a combination of apps, and I still haven’t found exactly what I need, can’t always quite control things the way I want, and always feel like it takes longer than it should to get things positioned precisely the way I want (if it is even possible). For someone coming from desktop design and tools like Photoshop, there is a level of precision that you may “want” when opening up a typography app but won’t find. I know my own standards have slid, out of necessity, in recent weeks because getting things exactly the way I want simply isn’t possible in these apps.

On the flip side, typography apps make it infinitely easier to experiment with text fonts, size, color, placement. The ability to cycle through options or even click on an option to randomly change it over and over is amazing, and being able to add a layer of color under the text and change that on the fly is great. Similarly, scaling or resizing a text block in these apps automatically changes it, scales it, repositions it, and redistributes the words. In an instant, you can see something treated differently, evaluate larger text or altered spacing, try a different font or color or opacity. It’s a mesmerizing creative process, and it makes creating these kinds of word-enhanced images so much easier and more effective than doing it by hand. Even so…

I really want the perfect typography app.

I keep looking.

Last month, I needed to make at least one typography-enhanced image a day for the CMP List Challenge. It takes time to decide on a photograph and then create each of these images, and I was often scrambling to get the images ready for posting. (Running a daily challenge is a lot of work!) The process gave me good opportunity to work with these apps. I can’t even imagine, now, doing these List Challenge images by hand at my computer. It is so much easier with an app.

What I discovered is that I came back, time and again, to the same “go to” apps. Early on, I would pull up different apps to see what might work best for each day, with the day’s specific source image, or with the text I needed. Even on days where I started out in another app, I ended up aborting my efforts and went back to the same programs again and again.

Leading the Way

Right now, the two apps I use most often (in combination) are Snapseed (a first step for basic image correction and cropping) and Adobe Spark Post (for the typography). I keep trying to see if other apps will give me what I want in a more flexible and nuanced way, but I haven’t found a better app yet. Although I had felt loyal to Typorama initially, Spark Post really has taken the lead for me and has edged out all the other apps I have tried. It may be the best of the crop right now. It has a few quirky things I don’t like or find cumbersome, and I am constantly frustrated trying to line multiple elements up nicely/properly. But, overall, it is a really solid app.

One of the things I am not finding in any of these apps is a really robust system of filters (a la Instagram). Many times, I wish that I could apply a filter (often to sublimate the image a bit more, but sometimes to colorize it in some way) to the background image before I start working with text. None of these apps is giving me the kind of filtering I want. (Many of these apps have some filters — just not the range of filters I would like.)

I am still experimenting and trying to find the best app for that part of my process. (Filtering at the point of posting to Instagram filters the final image – including the text – which is not always desirable — although I often end up doing this anyway. Instagram has great filters!)

Here are a few of the apps I have tried so far (in alphabetical order):

Articles on Typography Apps

When I explore tools like this, I often scour online posts, roundups, collections, and lists to see what apps crop up. Here are a few articles to check as you consider which tool works best for you:

Copyright Issues

My use of these apps is not commercial. But when I first was trying to decide between Wordswag and Typorama (keeping in mind that I can’t just pay $5 for every app I want to try), I read this article and found it to be really important. These are issues about which I am always concerned: 3 Graphic Design Apps You Need to Stop Using Right Now [And What to Use Instead].

What photo processing and/or typography apps do you use and love on your phone?

I think Spark Post would make a great sponsor for the CMP!

Note: links provided to books, tools, and other resources on the Creativity Matters Podcast website may be affiliate links for which the podcast would make a (very) small amount of money if the item was purchased. Links are provided for convenience to help you find/see/explore the books, tools, and resources I talk about. Using the library, when possible, is always my first recommendation.
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Tag Archives: Word Swag

Does managing your social media make your head spin? Are you gaining followers – or losing them? Do you seem to spend less of your working day working and more of it wondering what to post on Twitter?

Why struggle when you don’t have to juggle? These simple social media tools are designed to help you see a clear way ahead rather than a brick wall and help your business take off.

Why put a finger in the air when you can put it on the pulse
Discover if there are any searches related to you or that show a potential need for your service or business. For instance, with Google Trends you can ‘Explore what the world is searching’ within a category and time frame.

Planning a blog or website? Check out my post on SEO tips and tools: Freelancers: How To Choose SEO Keywords Without Head Scratching Or Swear Words

Not interested in getting a high ranking for your website the organic way (I did this though, oh boy, did it take time)? Google Keyword Planner is a free tool (though you need a Google Ads account) to help you find the most relevant keywords for SEO for your business and map out your advertising budget.

Why go global when you can aim local
Even in this highly digital age, customers like to find a good local business so make sure you’re active by being listed on Google My Business, Bing and online business directory Yell. Add photos, upload a virtual tour, respond to reviews and amend your business hours for times such as Christmas and Easter.

Use Facebook advertising to target people in your area, for instance with an incentive to attract new customers.

Why write when you can film
Blogs are brilliant for giving info, especially if headlines are easily digestible (such as ‘How To…’, ‘!0 Tips For…’, ‘7 Reasons Why…’) yet a simple video created on your phone can be even better for the short-attention-span-generation (look at the success of TikTok).

Biteable with its instant video templates (‘Make a masterpiece in minutes’) and Magisto with its choice of payment plans (‘Be a video superhero’) are great apps; use these social media tools to speedily create videos and explainers to promote your business.

Want to turn your photos or videos into works of art – try the VSCO app. And if you need to add subtitles to your films, try Rev.com.

Why talk to just anyone when you can talk to someone
Who’s your target audience? What makes them tick? Google Analytics will help you understand and analyse customer behaviour, how long viewers stay on a page and which pages are most popular.

Facebook Audience Insights is a social media tool that shows who your followers are and who you’re reaching so that you can ‘create content that resonates and easily find more people like the ones in your current audience’. Twitter Analytics helps you work out how to create Tweets that make your audience want more and how to measure their impact.

Why spend hours perfecting when you can spend minutes instead
Canva is a user-friendly graphic design app for on the go with an excellent free version, and with different templates across channels. Create graphs, make diagrams, add headlines to photos –there’s loads to play with. Every picture is worth a thousand words but when it isn’t, use the Word Swag app to add text.

And just before you publish your blog or Tweet, run a quick check for grammar and tone on Grammarly.

Who needs a freelance copywriter?

Why multi-task when you can out-task
Feeling overwhelmed by how much time your social media is taking up? Some of these social media tools are free; others offer a range of pricing plans to suit your business type and budget. And some, just like your washing machine, have more features than you may really need:

  • Hootsuite – get organised by scheduling and managing all your social media channels on one useful and customisable dashboard that lets you set up different streams.
  • Sprout Social – claims to be ‘the only all-in-one social media management platform built for connection’. You can see all messages from your connected social media accounts in one stream.
  • TweetDeck – monitor and manage your Twitter activity (especially worthwhile if you’re a company wanting to delegate access to Twitter without sharing passwords), track topics and customise your Twitter experience.
  • Iconosquare – another content scheduler that helps you keep a beady eye on how you’re doing on Facebook and Instagram as well as on your competitors.
  • Buffer – a simple way to schedule posts on the times and days you want and to create graphics and images for them.

However, don’t be a poor work person who always blames their tools – now discover How To Engage Your Audience On Social Media.

Written by Caroline Gibson, freelance copywriter, good with social media tools and not too bad with DIY ones either.

E: caroline@carolinegibson.co.ukT: +44 (0) 7957 567766

P.S. Follow on Twitter

Источник: [https://torrent-igruha.org/3551-portal.html]
wordswag so popular Archives

Why The Word ‘Swag’ Isn’t Helping Our Industry

Ben Baker - October 26, 2017


I am tired of those within our industry using the word “swag.” If it is “stuff we all get,” then where is its value?

When we call our medium swag, trinkets and trash, or worse, all we are doing is devaluing what we do for a living.

We work with a tangible medium that does a remarkable job of helping recipients recall brand value and stimulate calls to action for brands. Our medium is there to “talk” about clients’ brands, their companies and their message when they are not there to do so themselves. Our products are essential reminders of what our clients do, what distinguishes them in their marketplace and why their clients should buy from them.

When we continue to use the word swag, and ignore or condone it when others do, we are hurting our industry. Using this word implies that our medium is less valuable than other advertising media or of no value at all. Promotional products, instead, have a reach and recall no other advertising media can match. Research shows that 88 percent of recipients recall the advertiser on a promotional product and 83 percent of people like receiving them. What other advertising media can say that?

Why are we torpedoing ourselves by using the word swag? Why are we giving others ammunition to sell effectively against us? Why are we putting ourselves in a position where people perceive our industry as simply stuff that gets thrown in the garbage the night after the trade show?

Because we let them!

We, as an industry, are not taking the time to learn how to speak the language of our own business, to educate our customers or create value for our media in the minds of others. We need to learn to speak in terms of brand, message, market, value and vision. We need to demonstrate how promotional marketing, when used correctly, allows a brand to demonstrate its uniqueness and differentiate itself in the crowded space it occupies. We need to speak the language of our clients and understand how they want their clients to feel about them. We need to ask what emotions they are trying to evoke, and how they want to be considered as a brand through their marketing.

Our goal should be to demonstrate the uniqueness of each and every client. To understand what they do, why they do it, what differentiates them in a crowded market, what their story is and why their clients care. If we are just selling them swag, we are doing none of this. We are just selling stuff. Is that what we want to be as an industry? I hope not.

When you are talking with your clients, use language that speaks of ideas, return on investment, measurable results and brand awareness. Those are the words, concepts and ideas customers want to hear. Those are the phrases they will relate to. By rethinking your approach, and the words you use, you can drive revenue and build your business without having to discount every order. Be a promotional consultant, not a purveyor of swag.

Ben Baker is president of Your Brand Marketing, a strategic engagement marketing firm. He consults, teaches and speaks on brand, message, market, value and culture. Reach him at ben@yourbrandmarketing.com.

Источник: [https://torrent-igruha.org/3551-portal.html]
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